Segments
Precise protection for every stage of life.
Children
Freedom with Safety
Children should grow freely. We offer gentle guidance in the background — trust instead of control.
- Quiet support
- Freedom with protection
Teenagers
Invisible Support
Teenagers need space. We provide discreet protection that respects privacy while reinforcing safety.
- Privacy-first logic
- Autonomy focused
Adults
Seamless Integration
Night routes, business travel, daily mobility. Always there when needed, without ever being intrusive.
- Business travel safety
- Commute monitoring
More Than an App – A Holistic Safety Ecosystem
The Guarder merges software with future physical components to support every life stage. It is not just a tool, but a living platform.
Multiphase Platform
Technology tailored to children, teens and adults.
Proactive Logic
Smart, human-centered interaction patterns.
The ecosystem evolves with you.
A Feeling. Not a Feature.
The Guarder delivers an emotional dimension of safety.
Peace for parents
Knowing without checking. Connection without intrusion.
Trust between generations
Building relationships based on safety, not surveillance.
Confidence during mobility
Freedom to move with a silent guardian.
Support in key moments
Immediate, intelligent reaction when it matters most.
Modern. Quiet. Human.
Rethinking Safety
We blend technology, emotion and design with one purpose: Safety that connects generations — elegantly and intelligently.
- GDPR Compliant
- End-to-end Encrypted
- Data Minimalism
"Trust comes first."
Leadership
A fusion of Automotive Performance & Private Banking.
Marco Parroni
Chairman
Marco Parroni brings 25 years in the automotive world and 12 years in private banking: a rare combination of performance engineering and strategic leadership.
He founded his own multi-brand automotive company, later became Sales Director of FCA Switzerland, and served as Ferrari Country Manager across several European markets, leading dealer strategies, market expansions, and premium brand experiences.
At Julius Baer, he served as Managing Director & Chief Marketing Officer, launching the flagship partnership with Formula E, building global partnership ecosystems and redefining marketing strategy.
As Chairman of The Guarder, he shapes the long-term vision of a new category of personal safety: discreet, intelligent, human.
Maximilian Haage
CEO
Maximilian Haage represents next-generation entrepreneurship: international, analytical, ambitious.
With studies in entrepreneurship at the University of Liechtenstein, and his role as Head of Strategy at Beyond Barrel (International), he leads innovation and business development across borders.
His formative years in the USA (IMG Academy), France (Mouratoglou International School) and Switzerland (TASIS), combined with his competitive tennis background, shape his disciplined and forward-thinking leadership approach.
As CEO of The Guarder, he drives product strategy, execution and the evolution of the ecosystem.